Mochamad Rasyid firmansyah

Firman started his career in marketing research at Pixel Research in 2008 as a Research Executive and ended up as a Research Manager in 2012. He then joined Primera Indonesia as a Qualitative Research Manager until 2015.

Upon his resignation from Primera, he founded Queries Research, which was a serious start on his entrepreneurial passion in marketing research. His interest and passion in the industry lead him to join Data Solution in 2017.

Thorough knowledge of a wide range of research & analytical techniques, including survey analytics, qualitative research and marketing analytics. He is well experienced in handling research design, moderation, in-depth interview, analyzing qualitative data and presenting the result.

His project experiences cover healthcare, automotive, telco, cigarettes, finance, banking, insurance, agriculture, consumer goods and information technology industries.

Siswoyo choi

Siswoyo is the founder of Data Solution.

Before that, he worked at GfK as Executive Director. He co-founded Primera Indonesia in 2012, which was acquired by GfK in 2014

Siswoyo spent most of his career with Synovate (now Ipsos). He started as a DP in 1996, and was gradually promoted to a Global DP Manager and Director of Operations

Siswoyo’s primary expertise is delivering and offering operational solutions for the market research business process needs in Indonesia and a number of countries in Asia – from study design, data collection, data processing, data deliverable, analysis/reporting and consultation.

He is an experienced project manager and has operational network established across more than 70 major cities in Indonesia; managing various data collection methods, data analysis and consultation.

Siswoyo@LinkedIn

Desiree Hellene

Desiree has been spending her entire career in the Market Research world, upon graduation in 1998 she joined AMI (later become Synovate and now Ipsos) as a DP Executive. In a short time, she reached the DP Manager position in 2003 and she later moved to Kantar TNS.

Her career led to Associate Data controller in where she managed the process/data in operations and she was in-charge of ISO 20024 implementation and standardization.

Desiree’s expertise in many aspects from handling multi-country projects, multi-categorical projects, tracking and ad-hoc projects (U&A study, Pricing, Product/Concept/Ad test, Diary, Retail, etc.) to Digital data collection. Her capacity grew; she became part of the client servicing team especially in digital data collection. She has worked closely to provide insightful and accurate data analysis to client where development and innovation are the key deliverables.